Updated · AD Imperial, Kolkata
1. Size
Size is the biggest single factor. Most signage is quoted by area (for boards and cladding) or by letter height and number of letters (for 3D and illuminated letters). A board that runs the full width of a frontage needs more material, a stronger frame and more fixing points than a compact name board.
Measure the full frontage before asking for a quote. It's better to size the sign to the building than to pick a size first and fit the building around it.
2. Material
Each material has a different cost, look and lifespan:
- ACP sign boards — durable and weatherproof; the most common base for shop fascias.
- Acrylic sign boards and gold acrylic letters — a polished, modern finish; best indoors or on a protected fascia.
- Stainless steel letters — premium and long-lasting, typically at the higher end.
- Back-lit boards (LED & neon signage) — an economical way to get an illuminated sign.
3. Illumination
Lighting adds LED modules, power supplies, wiring and more fabrication work. A non-lit board is the cheapest; a back-lit board is a cost-effective lit option; individually lit LED letters and channel letters cost more but give a premium, dimensional look.
If your business trades in the evening, lighting is usually worth it — a sign that can't be seen after dark only works for half the day.
4. Fabrication detail
Complex logos, script fonts, small letter details, layered designs, mixed materials and special finishes all take more cutting and hand-finishing time. A simple, bold design is not only cheaper — it's usually easier to read from a distance too.
5. Installation and access
Installation height, the condition of the wall, whether scaffolding or a ladder is needed, and whether electrical work is involved all affect the final price. A ground-floor shop fascia is quicker to install than a rooftop building name.
For projects outside Kolkata, transport and travel for installation are part of the cost. We fabricate at our Kolkata studio and install across West Bengal, Jharkhand and Bihar.
How to get an accurate quote
Send photos of the wall or frontage (including one showing the whole building), rough measurements, your logo or business name, whether you need illumination, and the exact address. With that, a signage maker can give you a realistic quote instead of a rough range.
When comparing quotes, check that they specify the same size, material thickness, type of lighting and whether installation and electrical work are included.